Google looks at your mobile site first
Google's indexing is mobile-first, meaning the mobile version of your site is what gets evaluated for search rankings - not the desktop version, even if desktop still gets more of your personal attention during development.
What mobile-first design actually means
It does not just mean 'the site shrinks to fit a phone.' It means starting the design process from the smallest screen and working up, so navigation, buttons and content are built for touch and small screens from the beginning rather than squeezed in afterward.
Common mobile mistakes we still see
- Tap targets that are too small or too close together
- Text that requires zooming to read comfortably
- Pop-ups that are difficult to close on a small screen
- Desktop navigation menus simply hidden behind a hamburger icon with no real rethinking
- Forms with too many fields for a phone keyboard
A quick way to check your own site
Open your website on your own phone and try to complete your main call to action - book a call, fill a form, add something to cart. If it feels clumsy to you on your own device, it is costing you customers.